Fawn Fairfoul

The inside track on corporate video production in Toronto.

What is a Corporate Video?

In the next few minutes, I’ll give you a brief overview to answer that question. First of all, corporate videos, sometimes called “industrials,” are carefully crafted videos commissioned by organizations to clearly communicate a message to a specific..

The Top 5 Considerations when Choosing a Production Company

If you’re looking to produce a corporate video, there are a few things you should consider when choosing your production company. Number 1: Examine the company’s experience and portfolio. Check out the company’s website and YouTube channel and..

How Much Does a Corporate Video Cost?

Corporate videos are a powerful tool for communicating brand messages, educating employees and clients, and promoting products and services. Clients often ask me, “How much does a corporate video cost?” and that is akin to asking “How much..

The Importance of Production Insurance

As a producer and director, it is my responsibility to ensure everyone involved in a production is working in a safe and welcoming environment. As part of that, I want to highlight an essential element of any production:..

Filming vs Shooting

A number of years ago, I was in an airport finishing up a conference call with an agency and I happened to mention that I was just about to get on a flight as I was “going to..

How to Find the Best Corporate Video Production Company in Toronto

A Guide to Choosing the Right Partner for Your Business Choosing the right corporate video production company in Toronto can have a significant impact on your brand image and marketing success. With so many options available, it’s important..