SUGAR MEDIA INC. – CORPORATE VIDEO PRODUCTION IN TORONTO
VIDEO PRODUCTION. ON TARGET. ON TIME. ON BUDGET.
Sugar Media Inc. is a multi-award-winning corporate video production company located in Toronto, Canada dedicated to the production of creative, strategic and impactful videos for business.
Since 2001, Sugar Media Inc. has helped clients such as Walmart, Siemens, Crohn’s and Colitis Foundation of Canada, Janssen, Intel, BMO, Novartis, Labatt Breweries of Canada, The Printing House, Microsoft, GlaxoSmithKline, Magna and McDonald’s communicate with their customers and employees in a powerful, entertaining, and engaging fashion. Like these top companies, you can rely on Sugar Media Inc. for superior-quality corporate video production.
From concept to casting through to completion, Sugar Media Inc. is committed to providing clients flawless end-to-end service no matter the size or complexity of the corporate video production project. Whether you’re looking for soaring cinematic grandeur or intimate close-ups with plenty of detail, subtle storytelling or dynamic visuals, exciting action scenes or peaceful flyovers, Sugar Media Inc. provides corporate video production services to deliver a range of compelling narratives tailored to your brand’s unique qualities.
CLIENT LIST
Sugar Media Inc. is proud to have provided corporate video production services in Toronto and beyond for these top companies:
GET DIRECT RESULTS WITH SUGAR MEDIA INC.
For Sugar Media Inc., it’s all about Direct Results – personal, professional attention without the middleman. When you work with us, you work directly with award-winning Producer/Director Fawn Fairfoul as the main point of contact. Fawn and her team collaborate with clients to develop the vision for the project and bring their communication objectives to life.
SUGAR MEDIA INC. RAISES THE BAR WITH SEEN-IT-ALL-EXPERIENCE
Fawn Fairfoul honed her project management skills through her three years as a Production Manager at Ventana Video before being promoted to Producer/Director in 1996 and starting Sugar Media Inc. in 2001. Since that time, Fawn has produced over 1,000 videos, earning awards for corporate video production from the Media Communications Association International, Life Communicators Association, the AVA Awards and the International Television and Video Awards.
Fawn’s ability to draw compelling performances from actors and non-actors alike is what sets her apart as a Director and Producer. Whether working with professional actors or your own employees, clients or key stakeholders , Fawn will patiently and tirelessly coach each person to get performances to showcase your brand brilliantly.
Watch the Sugar Media Inc. team working with real people discussing the challenges of spinal muscular atrophy:
EVERYTHING DONE JUST RIGHT, BY AN EXPERT, FAMILIAR TEAM
As the lead on every Sugar Media Inc. project, Fawn Fairfoul hand-selects each team-member from a pool of Toronto’s best corporate video production talent. She continues to develop ongoing partnerships with Creative Directors, Production Managers, Editors and crew members, from Production Assistants to Directors of Photography. She has unmatched experience casting talent for a wide variety of roles and works with the city’s best agencies to secure top-notch talent.
Having access to the wide range of talent available in Toronto, Fawn is able to staff up for big corporate video productions, scale back for smaller videos, and draw on unique talent and skill sets for specialized projects while keeping budgets on target.
A WINNING PATH TO CORPORATE VIDEO PRODUCTION. ON TARGET. ON TIME. ON BUDGET.
Sugar Media Inc. begins every project with a thorough discovery and briefing meeting with all stakeholders to develop a clear understanding of the project and goals. From this, a detailed scope of work and budget are created, taking into account all production costs from start to final delivery of your corporate video production project.
Once agreed upon, the corporate video production project scope and budget are locked, and production begins. Next, a complete production schedule is created in consultation with the client, detailing all production steps and key approval dates for scripts, music, casting and post-production.
Working closely with clients, we ensure flexibility throughout the corporate video production process as we know changes to scope can happen, even after this point. If that’s the case, Sugar Media Inc. generates a budget alert detailing the change to scope and related costs and approval is obtained from the client before we proceed with the change.
SUGAR MEDIA’S END-TO-END CORPORATE VIDEO PRODUCTION SERVICE
Sugar Media Inc. provides full-spectrum corporate video production in Toronto and the GTA, from initial ideation through creative development, location scouting, casting, and every stage of production and delivery. As the Lead Producer and Director of every project, Fawn Fairfoul is fully involved in and committed to all aspects and objectives of each corporate video production project, while maintaining it on time and on budget. By collaborating seamlessly and communicating continually with a hand-chosen team of expert production partners the entire way through the project, quality, budget and timelines are ensured to be always on the mark.
GIVING THE LITTLE BIT EXTRA TO GO A VERY LONG WAY.
Sugar Media Inc. made a commitment to the Earth in 2007 to offset its carbon footprint yearly through the planting of trees with zerofootprintcarbon.com. In 2018, Sugar Media Inc. deepened this commitment by moving their support to goldstandard.org, an organization focused on improving climate security through projects that reduce greenhouse gas emissions while creating sustainable development benefits for people living in developing communities. Additionally, the projects supported by Sugar Media Inc. implement gender equality practices in communities where the project is based. As a result, clients can feel better about the environmental impact their productions are having on the earth and know they are helping others in the process.
SUPPORTING EQUITY, DIVERSITY AND INCLUSION
At her core, Sugar Media Inc.’s founder, Fawn Fairfoul, believes in treating everyone as equals and as a result, all clients, suppliers, crew, craftspeople, and partners will always be treated equitably and kindly regardless of their race, heritage, gender, sexuality, neurodivergence or disability. She also ensures that all craftspeople employed by Sugar Media Inc. are paid fairly, using industry standard rates, and ensuring no one is ever asked to work overtime without payment. She believes in compensating people properly for their craft, their ideas, their art, and music and in following copyright laws to the letter. Additionally, Fawn is a welcoming ally to the 2SLGBTQIA+ community and encourages potential partners and clients who are part of this community to reach out and introduce themselves without fear of judgement.
SUGAR MEDIA INC.: FOR ALL YOUR CORPORATE VIDEO PRODUCTION NEEDS
Video captivates, informs, and engages audiences like no other medium. Video content is also highly shareable, increasing brand visibility and reach across social media platforms.
Elevate all your brand communications with professional video from Sugar Media Inc. for all these purposes:
- Product or service demos: Show prospective clients how your products and services work by showcasing their features and benefits in action.
- Internal communications: Underscore your company’s commitment to quality with professional onboarding videos, company announcements, client testimonials, retrospectives of company events, and other internal communications.
- Training and education: Grab your employees’ attention with high-quality, expertly directed instructional videos about everything from safety to compliance to customer service. Video is the best way to start a conversation with your staff and keep them learning. Video is the best way to start a conversation with them and keep them learning. Trust Sugar Media Inc. to make corporate video production work for you.
- Recruitment and HR videos: Attracting talent is getting harder and harder; draw new prospects’ attention by highlighting your company’s culture, environment, and other offerings with help from Sugar Media Inc.’s corporate video production team.
- Client testimonials: Let the world see and hear what your clients have to say. Get them in front of our corporate video production team and we will make their words stand out.
- Investor relations: Show your investors what’s happening at your company through corporate video production. Share your excitement about your accomplishments and your plans with eye-catching, inspiring video from Sugar Media Inc .
- Social Media: Harness the power of social media with video formatted for every service. You won’t be left behind by competitors if you have a presence on every platform. Our full-service corporate video production delivers content for every outlet.
Ready to get started? We are, too! Reach out today to discuss how we can showcase your brand through video.
FREQUENTLY ASKED QUESTIONS
Below are answers to the questions we’re most often asked by clients considering a video production project.
What is Sugar Media Inc.?
Sugar Media Inc. is a professional video production company based in Toronto, Ontario, Canada. The company started as Fawn Fairfoul Productions in October 2001 and changed its name to Sugar Media before incorporating in 2009. We work with businesses, organizations, agencies, and brands looking for professional video production services.
Where is Sugar Media Inc. located?
Sugar Media Inc. is located at 80 Maclean Avenue, Toronto, Ontario, Canada but we have travelled the world for productions.
Do you do work outside of Toronto?
We love location work. While we are Toronto-based, we often work on projects outside the city, province and country. In fact, we have extensive experience producing corporate videos for clients across Canada, in the US, and beyond. We also have trusted local crew in many cities around the world, which can make filming in other cities much more reasonable.
How much does a video cost?
Corporate video production costs vary depending on the type of video, number of filming days, crew size, locations, scripting, animation, talent, editing complexity, music, captions, language versioning and final deliverables. Once we understand your goals, audience, timeline, and scope, we can provide a clear estimate or proposal. Often a short 30-minute briefing call can give us enough information to provide you with a quote.
What information do you need to provide a quote?
We can walk clients through a briefing call to ensure we have all the information needed to provide you with a proposal. We’ll ask about objectives, target audience, key messages, thoughts on style, filming locations, deadline, intended use, and whether you need additional versions such as alternate languages, cutdowns, captions, or social media clips.
How long does it take to produce a video?
Every project is different so the timelines depend on the complexity of the production, but a simple video may take just a few weeks, while a larger production with scripting, multiple locations or animation may take longer. For each production, we create a schedule around key milestones such as concept approval, filming, rough cut, revisions, and final delivery so clients are aware of the timelines throughout the process. And we’re happy to say we have never, ever missed a deadline.
What is the video production process?
There are generally three stages to each production: pre-production, production, and post-production. Pre-production can include budgeting, planning, creative development, scripting, scheduling, location scouting, and shoot planning. Production is the filming stage and can include on-location filming, filming in studio or remote recording. Post-production includes editing, sound, colour grading, graphics, captions, client input and revisions, and final file delivery.
Can you help if we don’t know exactly what kind of video we need?
Absolutely! We love developing concepts to deliver on client objectives. By understanding your audience, message, goals, distribution channels, and desired outcome, we can recommend a creative direction that addresses your needs.
Do you write the script?
We love writing, so often we do write the script, or an outline if the video is an interview but we’re also happy to work with clients who come with a completed script or need help finessing a rough draft they’ve already created. For interviews, we can develop the discussion guide and interview questions to draw out the most compelling story from subjects in the most natural fashion.
How involved do we need to be?
Our role is to manage the production process, so the experience is organized and efficient. Our production plan ensures sufficient time for approvals at the outline and scripting stage as well as during post-production. Once we have a complete understanding of the objectives, audience, timelines and the deliverables, we will develop an outline and/or script with all of that in mind and present it for feedback. From there, we take care of all the details such as bookings, scheduling, locations, shoot planning, and ultimately filming. Some clients choose to be on location during the filming while others prefer to leave it to us. Once we get to post-production, client feedback is invaluable to ensure we’re delivering on every objective.
How many revisions are included?
We typically include two rounds of revisions for each video, however we understand that some clients may require additional rounds and we are happy to accommodate. The number of opportunities for revisions will be clearly defined in the project proposal.
What if someone is nervous on camera?
There’s a reason those on the Sugar Media Inc. team are behind the camera rather than in front of it! We also get nervous in front of the camera and many people do. Whether it’s an interview or presentation to camera, we create a comfortable filming environment with experienced and supportive crew. Our director is an excellent coach who works with each subject to draw out natural responses and help them feel prepared and confident. In fact, people often tell us that they were so much more comfortable than they expected to be. That’s one of the biggest compliments we can receive.
What formats will we receive?
Final files can be delivered in formats suitable for your website, social media, presentations, events, paid ads, internal communications, or broadcast needs. We can also create alternate versions such as vertical clips, square videos, short cutdowns, subtitled or captioned versions, and thumbnail images.