What is a Corporate Video?
In the next few minutes, I’ll give you a brief overview to answer that question. First of all, corporate videos, sometimes called “industrials,” are carefully crafted videos commissioned by organizations to clearly communicate a message to a specific audience or audiences. These audiences can include customers, clients, employees, partners, government, stakeholders, or other organizations. So, […]
The Top 5 Considerations when Choosing a Production Company
If you’re looking to produce a corporate video, there are a few things you should consider when choosing your production company. Number 1: Examine the company’s experience and portfolio. Check out the company’s website and YouTube channel and review full-length samples of their previous work to ensure they have experience producing videos similar to what […]
How Much Does a Corporate Video Cost?
Corporate videos are a powerful tool for communicating brand messages, educating employees and clients, and promoting products and services. Clients often ask me, “How much does a corporate video cost?” and that is akin to asking “How much does a car cost?” as there are many factors and elements that contribute to producing a professional […]
The Importance of Production Insurance
As a producer and director, it is my responsibility to ensure everyone involved in a production is working in a safe and welcoming environment. As part of that, I want to highlight an essential element of any production: production insurance. While it may not be the largest expense during pre-production, production insurance is crucial for […]
Filming vs Shooting
A number of years ago, I was in an airport finishing up a conference call with an agency and I happened to mention that I was just about to get on a flight as I was “going to shoot the president.” As the words left my mouth, I realized that people could overhear me and […]
How to Find the Best Corporate Video Production Company in Toronto
A Guide to Choosing the Right Partner for Your Business Choosing the right corporate video production company in Toronto can have a significant impact on your brand image and marketing success. With so many options available, it’s important to approach the process strategically to ensure you partner with a company, and a producer, that matches […]