What is a corporate video? In the next few minutes, I’ll give you a brief overview to answer that question.
First of all, corporate videos, sometimes called “industrials,” are carefully crafted videos commissioned by organizations to clearly communicate a message to a specific audience or audiences. These audiences can include customers, clients, employees, partners, government, stakeholders, or other organizations. So, any organization, whether it is for profit or not, can hire a production company to create a corporate video for them.
Corporate videos include a broad spectrum of creative possibilities designed to communicate a company’s message, promote its brand, or inform its audience in a way that is both accessible and memorable. A corporate video is a dynamic piece tailored to deliver key messages and motivate viewers.
They can take many different forms depending on their purpose and audience. They might include promotional videos, product demonstrations, marketing videos, educational materials, fundraising videos, interviews, testimonials, or event recaps. In some instances, we blend live-action footage with animation, while others may be entirely animated to help visualize abstract or complex ideas. This flexibility allows producers to recommend the style and format that best support clients’ communication goals and resonates with viewers.
Corporate videos can be shared on social media, websites, intranets, by email, at the point of sale and at conferences, meetings, events and trade shows. They might be viewed on a mobile phone, tablet, computer or on a massive multi-screen layout at a conference to engage audiences and deliver information in an impactful way.
Whether it’s a high-energy launch, an internal communication, a patient testimonial or a public-facing brand piece, a corporate video harnesses the power of visual storytelling to connect, inform, and inspire. Its versatility means it can be customized for any audience and purpose, making it a vital tool in today’s business communication strategy.